What Is Crisis Management in Public Relations?
In simple terms, crisis management refers to the process of how businesses and organizations handle a sudden emergency situation. The potential impact of a crisis can be managed by getting
In simple terms, crisis management refers to the process of how businesses and organizations handle a sudden emergency situation. The potential impact of a crisis can be managed by getting
If your healthcare facility is spread over multiple locations, you will be wasting money if you have separate marketing strategies for each. To save money and increase the results of
Every organization has a reputation and an image built over time through its work and employees’ ethics. Companies, including healthcare organizations, also want to maintain their good reputation. No wonder
In an era of digital connectivity and information exchange, social media plays a significant role in health public relations (PR). Social media has definitely revolutionized the way people communicate, connect,
The medical industry has always dealt with complex situations and intricate relationships. Being responsible for the health and overall well-being of the general population has both risks and benefits. Thus,
Healthcare PR is a strategic communication practice that focuses on managing the flow of information between healthcare organizations, medical providers, patients, and the general public. The healthcare PR best practices
Healthcare PR strategically uses communication devices to spread awareness and gain public attention to a medical brand. If you are a healthcare provider, you may wonder how healthcare PR works
In order to bring attention to your brand and attract your target audience, it is vital to find a way to stand out among the competition. This is where healthcare
Evaluating the effectiveness of PR for healthcare facilities is just as important as the campaign itself. You must learn how to measure PR success in healthcare to see significant results.
Golden Arrow PR’s blog features news on healthcare PR strategy, medical device marketing, managing social media channels for regulated brands and industry trends for medtech companies. Content draws on the agency’s direct campaign experience, including trade show results and long-term client work with brands like Spark and Ormco.
In 2026, Healthcare PR is seeing more of the power of AI Search Visibility than ever before accompanied by regular PR activity in the media – and continuing activity based upon measurable leads in the production of trade show campaigns. This trend toward measurement-driven PR outcomes is heard in Golden Arrow PR’s own performance—such as the acquisition of 1,017 leads at an event.
Medtech companies can improve PR strategy by pairing trade show media relations with structured digital and social follow-up. Golden Arrow PR’s trade show campaigns, which generated 958,000+ trade media impressions alongside 1,017 qualified leads, show how event PR and lead generation work together effectively.
Healthcare companies should track media impressions, qualified leads generated, and social follower growth tied to specific campaigns. Golden Arrow PR’s results, including 574,000+ social impressions and 3,100% follower growth for Spark Clear Aligners, demonstrate the kind of concrete metrics worth measuring.
Social media for regulated healthcare brands is a double-edged sword where each post and social comment needs to be both engaging and managed for compliance. Golden Arrow PR has managed 103,948 community messages across Ormco and Spark since 2022, showing how sustained, compliant engagement can still drive significant follower growth.