Top Rated Public Relations Firm. Not Shy To Say It.
PR programs are particularly valuable for businesses that enter new markets, develop new products, or make major changes to their brand or operations. Collectively we have launched startups, rebranded existing products, and managed crisis control. Public perception of these initiatives can make or break the success of a campaign. This is where the experience of the Golden Arrow team excels.
A major element of a successful public relations program is the ability to measure its results effectively. PR professionals should take a systematic approach to evaluating their programs by establishing specific metrics for success. Golden Arrow PR professionals use strategic marketing tools that build awareness for your company or brand and create the kind of connections with customers that lead to positive brand impressions. It goes beyond your typical marketing techniques of publishing articles in newspapers, running ads online, or producing direct mail campaigns. Creative and thorough PR programs provide more leverage in creating a good impression for a brand because we use a variety of tactics to get your message across.
One key to a successful PR campaign is the messaging. Golden Arrow will advise on what editors want to see in submissions and how to reach them through an effective media list. We love working with our clients to craft relevant pitches and supporting assets such as high-resolution images or video, infographics and fact sheets. What’s the potential payoff? Well, see some of our examples here
FAQ's
What public relations services does Golden Arrow PR offer?
Golden Arrow PR provides media relations, trade show public relations, product launch communications and crisis management for medical devices and healthcare brands. Their PR work has generated results like 958,000+ trade media impressions from a single 3-day medtech trade show.
How does Golden Arrow PR measure PR results?
Golden Arrow PR keeps track of PR results through tangible numbers such as media impressions, qualified leads gathered and follower growth. One example 3-day trade show generated 574,000+ social impressions and 1,017 qualified sales leads, providing clients with verifiable results directly related to campaign activity.
Can Golden Arrow PR manage multiple product launches simultaneously?
Yes. Golden Arrow PR has coordinated three simultaneous product launches in one week for Ormco and Spark Clear Aligners. This required managing separate messaging, media outreach, and social content across multiple product lines at once without overlap or confusion for either brand.
What makes Golden Arrow PR different from other healthcare PR agencies?
Golden Arrow PR increased Spark Clear Aligners’ followers by 3100% since 2022, from under 6,500 Followers to more than 206,700. Since 2022, they’ve also published 7,234+ pieces of content and have a combined community of 310,000+ members on Ormco and Spark combined.
Does Golden Arrow PR handle holiday gift guide media placements?
Yes, Golden Arrow PR will also get you placements in the Holiday Gift Guide column (and much more!), for healthcare and healthcare-related consumer wellness clients. The timing of these placements are strategically picked based on the buying season of the brand and are planned together with the agency’s all other PR and social media campaigns for a particular brand.
