We are an agency built for the complexity of medically regulated industries where every word carries weight, every claim must be defensible, and every campaign must perform. We know the rules, the risks, and how to build marketing initiatives that earn attention and build trust without cutting corners on compliance.
We craft narratives that land. From earned media to social strategy, Golden Arrow puts your brand exactly where it needs to be.
We know the compliance landscape, the clinical and consumer audiences, the media… and the moments that matter.
Earned media and trade press that positions your brand as the authority in its category
Content and community strategy that builds the social presence your brand deserves
Macro and micro influencer campaigns that build patient demand and consumer trust.
Key Expert and KOL programs that build clinical credibility with the practitioners who matter.
Photography and video production that turns your brand story into content that performs.
Paid social and omnichannel strategy that turns awareness into action.
Website design and development that turns traffic into leads and leads into growth.
Visual identity and brand guidelines that give your brand the authority to lead its category.
We understand the guardrails, and we know how to make compelling work within them.
From pre-show buzz to floor presence to post-show follow-through, we’ve built the playbook.
Innovative technology needs bold storytelling. We help breakthrough tech find their moments.
PR, social, digital, and influencer. All aligned, all under one roof.
Golden Arrow’s expertise strikes the right balance between focused strategy, creativity, and agile execution, supporting special initiatives to a full suite of marketing, branding, production, social media, influencer programming and public relations services. We deliver integrated and high-impact campaigns that define your brand and build your business to captivate your target market every time.
"Finding an agency that truly understands the complexities of marketing in a medically regulated space is rare. Golden Arrow brought that understanding from day one along with the creativity and strategic depth to build both Ormco and Spark into brands that resonate across both the clinical and consumer audiences. Over the course of our partnership, we saw real, measurable results, our doctor network grew exponentially, revenue that grew triple digits, and brands that became profitable. They don't just execute, they think alongside you."
“Golden Arrow has been an incredible partner to DEXIS. I truly appreciate the expertise they bring, it’s a fun, organized, and structured team that makes collaboration easy. Their strategic thinking, proactive communication, and deep understanding of the dental industry consistently elevate our campaigns and initiatives. What sets them apart is how they anticipate our needs but also share fresh ideas to push us forward. They work as an extension of our team, not just executing but helping us move toward our brand goals.”
"Golden Arrow took Spark Clear Aligners through a full social media brand refresh and brought a level of creative thinking and execution that's hard to find in one partner. From design to video to capturing our presence live at trade shows, they understood our brand identity inside and out and translated it into content that felt fresh and on-point. Even with shifts in priorities and changing budgets, they remained resourceful and proactive, finding creative ways to maximize impact and keep content flowing without compromising quality. When things moved fast and real-time content, video editing, and approval times were tight, they delivered consistently high-quality creative without missing a beat. Over the past five years, they have become a trusted partner for Spark's creative vision.
"They were instrumental in supporting us to help grow our new technology brand from concept to category leader from the ground up. Their marketing strategy drove customer acquisition at scale executing a global launch that put us in front of the right audiences in markets across the world. The mainstream consumer and trade press coverage they generated opened doors we didn't even know to knock on. If you're bringing something new to market and need a partner who thinks big and executes bigger, they're it."
“Golden Arrow helped launch our company over 15 years ago. They not only designed our logo and branded our company at inception but have been instrumental at building our reputation and sales funnel at CES every single year. Their onsite presence with the media at this important trade show is imperative for our business. We also enjoy their company and think they are pretty fun to work with. That is an important aspect of a PR agency more than most realize.”
"The team at Golden Arrow just get it. Not only are their pitches relevant and timely, they understand storytelling and what works both for print and broadcast. Their reliability and news judgment have made them one of our go-tos in the PR space."
“I’ve worked with the media relations team at Golden Arrow for years, and I’ve come to value the relationship I’ve built with their team. They understand that the details matter when reporting on the healthcare industry. Healthcare reporting requires a different level of precision, and their team knows the difference between a good story and a claim that needs more context or evidence. They consistently bring me story ideas that are relevant to my audience and supported by knowledgeable sources who can add real value to the reporting. They also understand the editorial process, and they know I’m looking for a good story, not a sales pitch. Whether it’s connecting me with the right experts or ensuring interviewees are prepared to speak to the issues my readers care about, they help make the reporting process more productive without overselling the story.”
Spark™ Clear Aligners faced a challenger-brand problem, competing for attention in a category overwhelmingly associated with a single household name. With fewer than 6,500 social followers, no consistent publishing cadence, and limited consumer awareness, Spark needed a content engine capable of building trust at scale while operating within the strict regulatory requirements of the medical device industry.
Growing an audience is only half the job, the other half is answering it. Since 2022, Golden Arrow has managed the always-on social media community management for Ormco and its consumer brand, Spark™ Clear Aligners, engaging every comment, tag, and mention daily.
Spark™ Clear Aligners had minimal recognition by orthodontic providers and consumers in a market dominated by a single household name when Golden Arrow came on board in 2022. From concept to activation, Golden Arrow developed and executed a celebrity and influencer campaign, #MyTrueSmile, that encouraged potential consumers to find confidence in their unique smiles and encouraged doctors to consider Spark as a treatment option.
For most companies, industry events are the biggest windows of the year to connect with their niche demographic in one place. Golden Arrow provides full-service onsite support that makes those days count, capturing content, activating Key Experts, running live social coverage, and developing/executing a strategic media relations program so the client’s presence reaches far beyond the show floor.
