Thought leadership is a term used to showcase the expertise and capabilities in a specific field. Not only do thought […]
News & Views
The Role of Content Creation in MedTech PR
In the rapidly growing digital world, the success of your MedTech business relies on your online presence. As a team […]
How Do Medical Tech Startups Build Trust With Investors Through PR
The healthcare sector is a complex field, so when it comes to creating PR strategies for medtech brands, it is […]
How to Use Influencers in Medical Device PR
With the rise of social media influencers, brands across various industries incorporate them into their PR strategies. Not long ago, […]
How to Handle Negative Press in the Healthcare Industry
Reputation is the cornerstone of healthcare as it shapes patients’ perceptions of institutions and practitioners. This speaks volumes about the […]
What Are the Challenges of PR in the Healthcare Sector?
Public relations is vital to building a successful brand in the healthcare sector. PR helps with brand visibility, reaching clients, […]
Healthcare Marketing Trends
The best thing a healthcare business could do in 2024 is go digital. Now more than ever, healthcare marketing trends […]
How to Enhance the Online Reputation of Healthcare Professionals
In today’s digital age, where information spreads at the speed of lightning, and the patient’s experience is of great importance, […]
Best PR Strategies for Product Launches in the Medical Tech Industry
The main challenges that a PR team faces when launching a medical product involve planning, developing a communication strategy, implementation, […]
What Is Crisis Management in Public Relations?
In simple terms, crisis management refers to the process of how businesses and organizations handle a sudden emergency situation. The […]
