Public relations is vital to building a successful brand in the healthcare sector. PR helps with brand visibility, reaching clients, […]
News & Views
Healthcare Marketing Trends
The best thing a healthcare business could do in 2024 is go digital. Now more than ever, healthcare marketing trends […]
How to Enhance the Online Reputation of Healthcare Professionals
In today’s digital age, where information spreads at the speed of lightning, and the patient’s experience is of great importance, […]
Best PR Strategies for Product Launches in the Medical Tech Industry
The main challenges that a PR team faces when launching a medical product involve planning, developing a communication strategy, implementation, […]
What Is Crisis Management in Public Relations?
In simple terms, crisis management refers to the process of how businesses and organizations handle a sudden emergency situation. The […]
What Is Multilocation Marketing in Healthcare?
If your healthcare facility is spread over multiple locations, you will be wasting money if you have separate marketing strategies […]
Importance of Public Relations in Healthcare
Every organization has a reputation and an image built over time through its work and employees’ ethics. Companies, including healthcare […]
What Roll Does Social Media Play in Healthcare PR?
In an era of digital connectivity and information exchange, social media plays a significant role in health public relations (PR). […]
Key Strategies for Effective Healthcare PR Campaigns
The medical industry has always dealt with complex situations and intricate relationships. Being responsible for the health and overall well-being […]
Healthcare PR Best Practices
Healthcare PR is a strategic communication practice that focuses on managing the flow of information between healthcare organizations, medical providers, […]