The development of artificial intelligence has a significant impact on every sector of the healthcare industry, especially MedTech. However, despite […]
News & Views
How to Use PR for Rare Disease Treatment Medtech Devices
Each patient’s journey depends on medical technology for their diagnosis, treatment, and care. These include devices developed for rare disease […]
How to Build Trust Around Medtech Using PR
When it comes to patient care and outcomes, building trust is not merely important – it’s pivotal. Healthcare professionals, patients, […]
How Can PR Support Clinical Trial Announcements for Medtech Innovations?
Announcing a clinical trial for MedTech innovations requires a thorough explanation and attention to detail. These formal announcements need transparency […]
What Are the Key PR Performance Metrics for Medtech Companies?
Measuring PR performance has always been a delicate and complex process. Since it refers to the effectiveness of achieving the […]
The Role of PR in MedTech Rebranding
At some point, many businesses will need to rebrand. This process represents an important shift in who you are as […]
MedTech Trends
The Medtech industry is a specific blend of two ever-evolving industries: medicine and technology. New MedTech trends are emerging around […]
How to Use Case Studies in Medtech PR
Case studies and research are the driving forces in the healthcare industry, especially for new medical technology innovations. All buyer […]
How to Handle Negative Reviews in the Medtech Industry
Every company should know how to deal with negative feedback from clients. Timely implemented and effective strategies are important as […]
Best Practices for Writing Press Releases in MedTech
At first sight, press releases look like simple and easy-to-write content. However, because of the nature of the healthcare industry, […]
