At some point, many businesses will need to rebrand. This process represents an important shift in who you are as […]
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MedTech Trends
The Medtech industry is a specific blend of two ever-evolving industries: medicine and technology. New MedTech trends are emerging around […]
How to Use Case Studies in Medtech PR
Case studies and research are the driving forces in the healthcare industry, especially for new medical technology innovations. All buyer […]
How to Handle Negative Reviews in the Medtech Industry
Every company should know how to deal with negative feedback from clients. Timely implemented and effective strategies are important as […]
Best Practices for Writing Press Releases in MedTech
At first sight, press releases look like simple and easy-to-write content. However, because of the nature of the healthcare industry, […]
Benefits of Hosting Webinars for MedTech PR
The MedTech industry is becoming highly competitive and requires constant implementation of different marketing tools. If you are looking for […]
Benefits of PR for MedTech
The life science industry is blooming, attracting new ideas and bright minds and making the competition thrive. Since this is […]
What Are the Key Challenges in Medtech PR?
With the advancement of medical technology, it is becoming challenging to acquaint the public with all the novelties and revolutionary […]
How to Handle PR During a Medical Device Recall
Managing PR during a medical device recall is challenging. The media can tell all kinds of stories about medical device […]
How to Build and Maintain a Strong Brand Image for Your Medical Device
Successful medical device branding does not only refer to a recognizable logo but the emotion it provokes. Branding medical devices […]
