Golden Arrow PR, at one of these 3-day medtech trade shows, made 574,000+ social impressions, 1,017 qualified sales leads and 958,000+ trade media impressions. These results were created by an integrated PR, social and lead nurturing campaign, designed for one event.
Since 2022 Spark Clear Aligners increased their social media presence and following from less than 6,500 to 206,700+ followers. They also took care of Spark’s 76,624 community messages — consistent engagement during the growth period.
#MyTrueSmile was an influencer-driven consumer campaign Golden Arrow PR built for Spark Clear Aligners, generating 718 million+ consumer media impressions. It played a key role in introducing Spark to a broader consumer audience beyond its original clinical and dental channels.
Golden Arrow PR has managed 103,948 total community messages across Ormco and Spark Clear Aligners since 2022, running B2B and B2C community strategies in parallel. This required separate messaging approaches for clinical professionals and consumer audiences under one coordinated team.
Golden Arrow PR launched Spark Clear Aligners into the consumer market through campaigns like #MyTrueSmile, which generated 718 million+ consumer media impressions. Combined with social growth of 3,100% since 2022, this helped shift Spark from a primarily clinical product to a recognized consumer brand.
Yes. Golden Arrow PR coordinated three simultaneous product launches in one week for Ormco and Spark Clear Aligners. This involved managing distinct messaging, media outreach, and social content for each product line without conflicts or delays across either brand.
With the holiday season upon us, Golden Arrow PR is looking for media placements for its healthcare and consumer wellness clients, such as gift guide features. They are taking place during seasonal shopping spikes, and are in addition to the brand’s existing and broader PR and social media strategy.
