By the Numbers
574K+
Social impressions during event
1,017
Leads generated
958K
Trade Media Impressions
Overview
For most companies, industry events are the biggest windows of the year to connect with their niche demographic in one place. Golden Arrow provides full-service onsite support that makes those days count, capturing content, activating Key Experts, running live social coverage, and developing/executing a strategic media relations program so the client’s presence reaches far beyond the show floor.
Representing Ormco at the AAO Annual Session, the premier orthodontic event of the year in Orlando, this integrated approach delivered more than 574,000 social impressions, 1,017 leads, and press briefings with premier trade publications, along with a content library and editorial pipeline for our client that continued to produce well after the event closed.
