By the Numbers
103,948
Messages received and responded to across Spark and Ormco since 2022
310K+
Combined community members across both audiences
3,100%
Spark's consumer audience growth since 2022
2x
Ormco's professional audience growth since 2022
Overview
Overview
Growing an audience is only half the job, the other half is answering it. Since 2022, Golden Arrow has managed the always-on social media community management for Ormco and its consumer brand, Spark™ Clear Aligners, engaging every comment, tag, and mention daily.
GA received and responded to more than 100,000 messages, and built the influencer, UGC, and key expert programs that keep both communities active and growing. Active engagement turned the company’s social channels into something closer to support networks than broadcast feeds: patients get answers between appointments, doctors find a peer community, and every response builds the kind of confidence in a medical device that traditional marketing can’t.
