MedTech Trends
The Medtech industry is a specific blend of two ever-evolving industries: medicine and technology. New MedTech trends are emerging around the clock, and as a company operating in the industry,
The Medtech industry is a specific blend of two ever-evolving industries: medicine and technology. New MedTech trends are emerging around the clock, and as a company operating in the industry,
Case studies and research are the driving forces in the healthcare industry, especially for new medical technology innovations. All buyer personas in MedTech will base their decision on whether to
Every company should know how to deal with negative feedback from clients. Timely implemented and effective strategies are important as they might prevent harm to your brand reputation and sales.
At first sight, press releases look like simple and easy-to-write content. However, because of the nature of the healthcare industry, press releases can come with a wide set of challenges.
The MedTech industry is becoming highly competitive and requires constant implementation of different marketing tools. If you are looking for a cost-effective way to put your business on the map
The life science industry is blooming, attracting new ideas and bright minds and making the competition thrive. Since this is a complex and sensitive business area, your MedTech company needs
With the advancement of medical technology, it is becoming challenging to acquaint the public with all the novelties and revolutionary innovations. Because of that, Medtech PR plays a huge role
Managing PR during a medical device recall is challenging. The media can tell all kinds of stories about medical device recalls, so a PR’s job should be to always tell
Successful medical device branding does not only refer to a recognizable logo but the emotion it provokes. Branding medical devices allows marketing executives to establish persuasive and bold strategies that
Golden Arrow PR’s blog features news on healthcare PR strategy, medical device marketing, managing social media channels for regulated brands and industry trends for medtech companies. Content draws on the agency’s direct campaign experience, including trade show results and long-term client work with brands like Spark and Ormco.
In 2026, Healthcare PR is seeing more of the power of AI Search Visibility than ever before accompanied by regular PR activity in the media – and continuing activity based upon measurable leads in the production of trade show campaigns. This trend toward measurement-driven PR outcomes is heard in Golden Arrow PR’s own performance—such as the acquisition of 1,017 leads at an event.
Medtech companies can improve PR strategy by pairing trade show media relations with structured digital and social follow-up. Golden Arrow PR’s trade show campaigns, which generated 958,000+ trade media impressions alongside 1,017 qualified leads, show how event PR and lead generation work together effectively.
Healthcare companies should track media impressions, qualified leads generated, and social follower growth tied to specific campaigns. Golden Arrow PR’s results, including 574,000+ social impressions and 3,100% follower growth for Spark Clear Aligners, demonstrate the kind of concrete metrics worth measuring.
Social media for regulated healthcare brands is a double-edged sword where each post and social comment needs to be both engaging and managed for compliance. Golden Arrow PR has managed 103,948 community messages across Ormco and Spark since 2022, showing how sustained, compliant engagement can still drive significant follower growth.