By the Numbers
828.7M
Impressions
$2.1M
Estimated Publicity Value
50+
Product Samples Shipped
200+
Media Contacts Targeted
Overview
Overview
Teaspressa, a Phoenix-based brand making luxury accessible through handmade, patented specialty teas and LUXE Mixer Cubes, came to us to amplify brand awareness and drive consumer consideration in advance of the competitive holiday gift-giving season. Holiday gift guides represent the highest-impact editorial window of the year, but breaking through requires more than a one-size-fits-all pitch and a product sample.
Golden Arrow developed a comprehensive, research-driven strategy designed to generate high-volume placements across outlets aligned with the brand’s luxury positioning. The Holiday Gift Guide PR program demonstrated what targeted outreach can achieve when built on strategic reporter identification, customized messaging, and coordinated follow-up.
The brand’s challenge: secure media placements across top-tier and niche outlets to position Teaspressa as a thoughtful, luxury gift option for diverse consumer segments.
The Challenge
Holiday gift guide season is crowded. Media outlets receive hundreds of product pitches and samples daily, and emerging brands struggle to break through. Teaspressa faced three barriers:
- Limited brand recognition among consumer media editors, particularly in lifestyle and consumer segments.
- Need for precise angle development to position Teaspressa as a premium gift option across multiple consumer personas (luxury, stocking stuffers, gifts for travelers, etc.).
- Logistics of sourcing, coordinating, and shipping 50+ product samples to targeted reporters within tight holiday deadlines.
Strategy and Solution
Research & Reporter Targeting
An always-on content calendar across both audiences since 2022, including before-and-afters, education, trends, and milestones, on a cadence that never went dark
Customized Pitch Development
Rather than a one-size-fits-all pitch, we developed multiple angle variations tailored to each outlet's editorial focus and audience: The Perfect Holiday Gift & Stocking Stuffer, The Perfect Luxury Holiday Gift, Luxury Gifts for Her, Holiday Gift Guides for Women, Holiday Gifts for Travelers, and others. Each angle emphasized Teaspressa's premium positioning and gifting versatility.
Product Sampling & Follow-up Coordination
More than 50 product samples were coordinated and mailed to select media contacts, accompanied by customized pitch materials and product imagery for editorial consideration. Golden Arrow conducted timely follow-ups in advance of key holiday publication deadlines to maximize placement opportunities.
Results
Results
The 2025 holiday gift guide campaign garnered over 828.7 million impressions and generated an estimated $2.1 million in online publicity value. Press placements spanned InStyle, Katie Couric Media, Yahoo! Creators, MSN News, Design Milk, and other tier-1 and specialized lifestyle outlets, positioning Teaspressa in front of diverse global audiences and driving a strong sales season.
“What sets Golden Arrow apart is their agility. They move quickly, adapt seamlessly, and always find solutions, even when timelines are tight. Their team understands our mission and communicates it with clarity and impact across every channel. We couldn’t ask for a better partner.”
Allison DeVane
Founder
