Renovo Motors
Objectives:
Working in stealth mode for several years, Renovo was launched at the prestigious Concours d’Elegance in Monterey, CA. The evening before the event, Renovo’s website went live and a press release was released along with footage of the quickest all-electric American supercar. In combination with an orchestrated social tease by the influential automotive outlet, Jalopnik, the automotive industry went into a frenzy to learn more about the brand.
Success:
One-on-one interviews were secured at an exclusive location including the Wall Street Journal, USA Today, Bloomberg, Yahoo Autos, Automotive News, and Chicago Tribune, which kicked off a whirlwind of 113 feature stories in less than a week – with 60 international media outlets covering the brand’s iconic Coupe vehicle. Media coverage of the launch consisted of the top lifestyle, automotive, and consumer technology, including USA Today, PC World, Maxim, Playboy, Popular Mechanics, Jalopnik, Engadget, CNET, BBC, Top Gear, Gizmag, Wall Street Journal, Bloomberg, and more.
