Carolina Pad

Create brand awareness for Carolina Pad’s Studio C products and drive purchases via strategically-placed media relations hits.

Targeted key users and purchasers of Carolina Pad products including moms of school-aged children (through age 18) who were seeking stylish products for their kids and teens and tweens who want hip school supplies.
Develop mutually-benefitting strategic partnerships with organizations and top-tier national media to further hit the target audience.

Media placements included Elle Girl, Entertainment News, Hollywood Life, Just Jared, Radar Online, J-14, Pop Star, Twist Magazine, Vervegir,l and more. Also placed Courtney Cachet’s teenage girl bedroom makeover broadcast segment on “Open House,” which went national in 10 top markets — New York, Philadelphia, Connecticut, Washington DC, Miami, Dallas, Las Vegas, Los Angeles, San Diego, and the Bay Area.
Partnered with Teen Choice Awards, Radio Disney, and Varsity.com to bring brand awareness to its target audience via celebrity product placement with Joey King, Cody Simpson, Alyson Stoner, and more.