Carolina Pad
Objectives:
Create brand awareness for Carolina Pad’s Studio C products and drive purchases via strategically-placed media relations hits.
- Targeted key users and purchasers of Carolina Pad products including moms of school-aged children (through age 18) who were seeking stylish products for their kids and teens and tweens who want hip school supplies.
- Develop mutually-benefitting strategic partnerships with organizations and top-tier national media to further hit the target audience.
Highlights:
- Media placements included Elle Girl, Entertainment News, Hollywood Life, Just Jared, Radar Online, J-14, Pop Star, Twist Magazine, Vervegir,l and more. Also placed Courtney Cachet’s teenage girl bedroom makeover broadcast segment on “Open House,” which went national in 10 top markets — New York, Philadelphia, Connecticut, Washington DC, Miami, Dallas, Las Vegas, Los Angeles, San Diego, and the Bay Area.
- Partnered with Teen Choice Awards, Radio Disney, and Varsity.com to bring brand awareness to its target audience via celebrity product placement with Joey King, Cody Simpson, Alyson Stoner, and more.
