In today’s digital age, where information spreads at the speed of lightning, and the patient’s experience is of great importance, healthcare professionals play a pivotal role in shaping patient perceptions
Golden Arrow PR’s blog features news on healthcare PR strategy, medical device marketing, managing social media channels for regulated brands and industry trends for medtech companies. Content draws on the agency’s direct campaign experience, including trade show results and long-term client work with brands like Spark and Ormco.
In 2026, Healthcare PR is seeing more of the power of AI Search Visibility than ever before accompanied by regular PR activity in the media – and continuing activity based upon measurable leads in the production of trade show campaigns. This trend toward measurement-driven PR outcomes is heard in Golden Arrow PR’s own performance—such as the acquisition of 1,017 leads at an event.
Medtech companies can improve PR strategy by pairing trade show media relations with structured digital and social follow-up. Golden Arrow PR’s trade show campaigns, which generated 958,000+ trade media impressions alongside 1,017 qualified leads, show how event PR and lead generation work together effectively.
Healthcare companies should track media impressions, qualified leads generated, and social follower growth tied to specific campaigns. Golden Arrow PR’s results, including 574,000+ social impressions and 3,100% follower growth for Spark Clear Aligners, demonstrate the kind of concrete metrics worth measuring.
Social media for regulated healthcare brands is a double-edged sword where each post and social comment needs to be both engaging and managed for compliance. Golden Arrow PR has managed 103,948 community messages across Ormco and Spark since 2022, showing how sustained, compliant engagement can still drive significant follower growth.
