One Thing is Certain: Digital Media is Changing Quickly

Golden Arrow PR Digital Media Division


Digital media is changing quickly, and the biggest players are dominating where people spend their time. If you have an online business, or are thinking about starting one, you need to know how this digital shift will affect your business. You also should be thinking about what you can do to position yourself for success in the next decade.

If you haven’t been keeping up with the latest advancements in digital, you’re missing a lot. Changes will continue to occur at a rapid pace. The world is becoming increasingly connected in ways we never could have imagined even five years ago. One thing is for certain: Digital media is changing quickly. You need to get on board or get left behind. Are you ready?

The Digital IQ of organizations is growing rapidly with machine learning and is poised to outpace current website functionality. Machine learning advances will continue to drive the need for strong content and search capabilities and lead enterprise CMOs and CIOs to prioritize experimentation in digital technology among their marketing and IT teams. Our most recent research with the Content Marketing Institute shows that 79% of marketers believe content is what will set them apart from their competition in 2017, demonstrating a continued focus on SEO strategies with content at the core.

A more comprehensive approach to content strategy is needed – one that embraces the realities of the emerging digital environment and provides an opportunity to provide a better experience for customers. Content strategy is crucial to creating engaging customer experiences, but many agencies are still trying to master the discipline. As your content spans more channels, touching every part of the customer journey, it’s imperative to have an enterprise wide content strategy with brand voice, governance, context and reusability baked in.

Golden Arrow PR delivers tailored and effective content experiences across channels and devices while increasing customer engagement and lowering support costs. Whether you need to transform your content strategy or improve the experience of your existing mobile app, we’ve got you covered.

One thing is for certain: Digital media is changing quickly. You need to get on board or get left behind. Are you ready?