By the Numbers
718M+
Consumer media impressions generated
2M+
Likes on the campaign's #MyTrueSmile posts
105.4%
Growth in Spark's social followers, Q2 2022
1M+
Impressions generated by the campaign's influencer program
Overview
Overview
Spark™ Clear Aligners had minimal recognition by orthodontic providers and consumers in a market dominated by a single household name when Golden Arrow came on board in 2022. From concept to activation, Golden Arrow developed and executed a celebrity and influencer campaign, #MyTrueSmile, that encouraged potential consumers to find confidence in their unique smiles and encouraged doctors to consider Spark as a treatment option.
The celebrity partnership was built around a global K-pop star, which included social content deliverables documenting his treatment journey, a dedicated landing page, multiple video shoots for ownable assets, two fan giveaways, and media outreach to amplify Spark messaging. Golden Arrow propelled the consumer campaign forward with an ongoing influencer program, including hand-selected and highly vetted social influencers sharing their teeth straightening journeys to drive additional awareness and virality. The overall campaign generated more than 718 million consumer media impressions and grew Spark’s social followers by 105.4% in a single quarter, turning a near-unknown brand into a name doctors and consumers recognized.
