By the Numbers
3,100%
Growth in followers since 2022
206.7K
Followers, up from 6,470 in 2022
7,234+
Pieces of content published since 2022
76,624
Messages received and responded to since 2022
Overview
Overview
Spark™ Clear Aligners faced a challenger-brand problem, competing for attention in a category overwhelmingly associated with a single household name. With fewer than 6,500 social followers, no consistent publishing cadence, and limited consumer awareness, Spark needed a content engine capable of building trust at scale while operating within the strict regulatory requirements of the medical device industry.
The strategy evolved from launch campaigns, influencer and celebrity partnerships into an always-on content ecosystem that combined education, entertainment, patient stories, creator partnerships, and community management across the Spark social channels.
Over five years, Golden Arrow transformed Spark’s social presence into a dynamic marketing engine across Instagram, Facebook, and TikTok. Through strategic content, influencer partnerships, community management, and compliance-first creative, Spark grew from fewer than 6,500 followers to more than 206,000, establishing one of the largest social communities among clear aligner brands despite competing in a category dominated by a single household name.
