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Teen Safe

TeenSafe Dallas Media Tour

Dallas, Texas 

Interviewing: Ameeta Jain, co-founder, and spokesperson.

Dallas-Media-Tour-Main-Img

Key Messages:

  • TeenSafe is devoted to empowering parents keep their children safe in this technological age, staying one step ahead of their children who are inherently digital natives.
  • Monitoring is not just a legal right, but also a responsibility for parents.
  • We believe privacy is trumped by safety and protection.
  • Parents must use the service responsibly and only really to keep their kids safe. We do not recommend it as a tool for “getting to know your child”.
  • Teens and phones: 78% of teens have smartphones and access to social media sites and the average teen consumes 7.5 hours of screen time a day. By 2020, 90% of children over SIX will have a cell phone.
  • Cyberbullying: Nearly 43% of kids suffer from cyberbullying (25% of these have had to endure it more than once) and 90% of those will never tell an adult.
  • Sexting: 40% of teens have posted or sent sexually suggestive messages.
  • TeenSafe believes that depriving children of technology is not the answer. What really counts is not the amount of time your child spends in front of the screen – but the overall health and productivity of that screen time.
  • TeenSafe is easy to set up on both iPhones, Androids and tablets and is completely legal for parents/guardians monitoring their children under the age of 18.
  • National PTA: TeenSafe’s partnership with National PTA has brought awareness to parents across the nation to the importance of monitoring their children in this digital age. We are supporting local schools around the U.S. in making our world a safer place for our children.
  • Stand For the Silent: TeenSafe supports this anti-bullying charity.
  • More than 850,000 parents have signed up for TeenSafe since its inception in 2011.

Executive Summary:

  • Entrenched Dallas into current media program
  •  Interviewed with top tier media
  • Utilized media tour to hone in on messaging 
  • Provided entire TeenSafe team insight on current and future media tours 
  • Generated immediate interest in TeenSafe 
  • Caused spikes in web traffic and TeenSafe sign-ups 
  • Expanded social media presence 
  • Provided TeenSafe with a face (Ameeta Jain) and an emotional connection to Dallas 
  • Positioned TeenSafe as a “protector” of children 
  • Garnered 12 media interviews during media tour and will have additional interviews post- media tour
Executive-Summary
Media-Interviews

Media Interview Highlights:

  • 570 KLIF News – Kristin Thrower 
  • 94.9 KLTY – Chris Chamberlain 
  • Univision – Marysol Gonzalez 
  • Dallas Weekly – Cheryl Smith 
  • Texas Metro News – Cheryl Smith 
  • Garland Journal – Cheryl Smith 
  • IMessenger – Cheryl Smith  Blog Talk Radio (Cheryl’s World) – Cheryl Smith • Dallas Morning News – Samantha McDonald 
  • CBS Radio/Dallas Ft. Worth – Mitch Carr 
  • KWTX CBS News 10 – Lauren Partain 
  • CBS Dallas/FortWorth 11 – Allan Manning 
  • Southlake Style Magazine – Catherine Adcock 
  • WFAA ABC 8 – Siobhan Bolton 
  • CW33 NewsFix – Brenda Van Sickle 
  • In & Around Magazine – Sonia Duggan

Next Steps/Opportunities:

Begin pitching and logistics for the Boston media tour

  • Boston, Massachusetts 
  • March 23 – 27, 2015

 

Continue exercising updated messaging points for
upcoming media tours based on:

  • Dallas media tour coverage and interviews 
  • International launches 
  • New product launches 
  • Customer feedback

 

Media follow-ups with interested media (additional
Dallas media interested, but couldn’t interview
February 18 or 19)

  • Inside the 234 Blog Talk Radio– Dareia Tolbert 
  • Dallas Weekly – Cheryl Smith 
  • Texas Metro News – Cheryl Smith 
  • Garland Journal – Cheryl Smith 
  • IMessenger – Cheryl Smith 
  • Blog Talk Radio (Cheryl’s World) – Cheryl Smith
Next-Steps---Opportunities

TeenSafe Australia Media Tour

Sydney & Melbourne, Australia
Interviewing: Rawdon Messenger, CEO

Australia-Media-Tour-Recap

Key Messages:

  • TeenSafe is devoted to empowering parents keep their children safe in this technological age, staying one step ahead of their children who are inherently digital natives. 
  • TeenSafe was created by parents, for parents. 
  • TeenSafe does not sell or share your child’s information with any party. 
  • Monitoring is not just a legal right, but also a responsibility for parents. 
  • We believe privacy is trumped by safety and protection. 
  • Parents must use the service responsibly and only really to keep their kids safe. We do not recommend it as a tool for “getting to know your child”. 
  • Teens and phones: 78% of teens have smartphones and access to social media sites and the average teen consumes 7.5 hours of screen time a day. By 2020, 90% of children over SIX will have a cell phone. 
  • Cyberbullying: Nearly 43% of kids suffer from cyberbullying (25% of these have had to endure it more than once) and 90% of those will never tell an adult. 
  • Sexting: 40% of teens have posted or sent sexually suggestive messages. 
  • TeenSafe believes that depriving children of technology is not the answer. What really counts is not the amount of time your child spends in front of the screen – but the overall health and productivity of that screen time.
  • TeenSafe is easy to set up on both iPhones, Androids and tablets and is completely legal for parents/guardians monitoring their children under the age of 18. 
  • More than one million parents have signed up for TeenSafe since its inception in 2011.

Executive Summary:

  • Entrenched Australia into current international media program 
  • Created awareness of TeenSafe in Australia 
  • Created awareness of the dangers of technology in TeenSafe 
  • Brought the topic of “spying” vs. “protecting” to Australia 
  • Interviewed with top tier media 
  • Utilized media tour to hone in on messaging 
  • Hit every major news outlet in Australia 
  • Provided entire TeenSafe team insight on current and future media tours 
  • Generated immediate interest in TeenSafe 
  • Caused spikes in web traffic and TeenSafe sign-ups 
  • Expanded social media presence 
  • Provided TeenSafe with a face (Rawdon Messenger) and an emotional connection to Australia 
  • Positioned TeenSafe as a “protector” of children 
  • Garnered 33+ media hits before, during and after media tour, not including article syndications 
  • Scheduling additional interviews even after the media tour
business-today

Media Interview Highlights: Print/Online

Next Steps/Opportunities:

Continue pitching and logistics for Chicago

  • Chicago, Illinois
  • April 29, 2015

 

Begin pitching and logistics for the NY Media Tour

  • New York, New York
  •  May 4 – 7, 2015

 

Continue exercising updated messaging points for
upcoming media tours based on:

  • Australia media tour coverage and interviews
  •  Previous Dallas media tour
  •  International launches
  •  New product launches
  • Customer feedback

 

Pursue interested Australian and New Zealand media who are still interested but couldn’t interview Rawdon last week

Coordinate interviews with ongoing Australia and NZ media interest

 

Abc news

Media Interview Highlights: Broadcast

  • SBS Radio – Spanish
  • CBN Media, CyberShack TV 
  • SYN Panorama Radio
  • 3AW News Talk 
  • 4BC Weekend Mornings Radio – Fairfax Media 
  • Tim Webster Show – 2UE
  • Channel Seven – Today Tonight
  • ABC National Breakfast 
  • Channel Nine: A Current Affair
  • Channel Ten
  • ABC News 
  • 89.3 LAFM Launceston Fairsy and Jules
  • 104.9 Lime FM 
  • 2UE Stuart Bocking Program 
  • ABC News & Current Affairs Radio
  • MORE FM Breakfast With Si & Gary
  • Galey, Ross and Charli; Gold Coasts SeaFM Breakfast Show
  • 102.9 FM Hot Tomato: Flan & Emily Jade For Breakfast
  • Tamworth 88.9 FM
  • ABC Radio, Breakfast with Libbi Gore
  • TVNZ Channel One 
  • Studio Ten – Hot Topics