At first sight, press releases look like simple and easy-to-write content. However, because of the nature of the healthcare industry, press releases can come with a wide set of challenges. To overcome them you should get familiar with the best practices for writing press releases in MedTech.
Let us simplify the otherwise complex process of writing press releases. With the help of our comprehensive guide containing the latest practices, you can easily create a press release for your company.
So, what is the best way to write a press release for MedTech? Let’s discover!
Best Practices for Writing Press Releases in MedTech
MedTech press releases are not ordinary press releases. They differ from other press releases, from the acceptable tone of voice to the accurate usage of medical terms.
It is always recommended to have a health care PR firm write your MedTech releases. We have collaborated with businesses in the healthcare industry for years and have vast experience in navigating the complex and sensitive topics of MedTech and can limit potential crises.
Our priority is to deliver your message by following the latest regulations and ethics principles. Your entire PR campaign, including all your press releases, can influence how the general public and potential customers perceive your business.
As MedTech PR professionals, we will share some tips on writing a solid press release so you can introduce your business as trustworthy and credible. Initially, your press release should be written according to the following template:
- Headline
- Subheading
- Introduction
- Body
- Boilerplate
- Conclusion with CTA and contact data
Understand your audience
Understanding your target audience is crucial for every MedTech marketing campaign. Wondering how to write a medical press release that will be user-friendly? Well, the entire writing process of your press release depends on the target audience.
First, your target audience doesn’t have the same knowledge about the particulate matter you publish about as you do. More often than not, the audience is only familiar with the basics of MedTech.
Considering the audience’s expertise will help you adjust the language you use to make it easy for readers to understand. Avoid jargon or using too many technical details.
The target audience you want to reach is also important so you can use the proper messaging technique. The interests and needs of the target audience should guide you in delivering your message.
For instance, if you want to share a press release for healthcare providers, they will be interested in learning more about the clinical benefits and ease of use of your medical technology. On the other hand, if you are releasing a press release for investors, it’s best to focus on your technology’s market potential and financial benefits.
Write a catchy title
You should start your MedTech press release with a straightforward title. Think of something informative yet short and captivating that will catch the attention of journalists and readers.
Use clear, concise, and relevant information in the introduction
One of the golden rules in MedTech report writing and press release publishing is adding only relevant information. Due to the unique nature of the MedTech industry, you shouldn’t try to be creative or use a persuasive tone.
Instead, the MedTech press release should include only relevant, clear, and concise information. A high-quality press release contains valuable information supported by reputable studies or case studies.
As healthcare is a highly regulated industry, every piece of information in your press release should be fact-checked. The clearer and more concise your press release is, the lower the chances of journalists or readers misunderstanding or misusing the information.
Implement compelling subheadings
One thing that is optional but will definitely add value to your press release is including subheadings. You can organize the content by making the press release easily readable with subheadings.
They impose a good opportunity to highlight certain messages you don’t want your readers to miss. You can also use subheadings to provide the reader with a brief overview of the announcement.
Craft a strong lead
The lead paragraph in your press release is crucial and should incorporate the key message. To have a news release with a strong lead, you should do the following:
- Answer the five Wh-questions: who, what, where, why, and when
- Order the key messages according to their importance
- Be as specific and brief as possible
- Use active voice
- Prove your credibility and trustworthiness
- Briefly explain how the press release is relevant to the reader
Implement visual elements
Besides the writing tips we have provided, it’s always a good idea to add visual elements to your news release. Ensure they are relevant to the content in the press release.
For instance, if you are sending out a press release about launching a new product, it can be beneficial to add high-resolution photos from medical technology. You can also add videos on how to use the product or educational infographics.
Conclusion, boilerplate, and contact information
The final section of the press release is the conclusion, which should be a few sentences long. The concluding paragraph should briefly summarize the key messages and a strong call to action.
The boilerplate is also a commonly used section in press releases. In this part, you should briefly introduce your MedTech organization. One of the best practices for writing press releases in MedTech is writing a boilerplate with your mission, services and products.
Most importantly, you should add your MedTech company’s contact information at the bottom. It’s best to assign a person that interested parties can contact and include their contact details, such as name, email and phone number. You can also include your business website and social media channels.
Conclusion
All in all, all press releases should be carefully written. Before you start drafting, you should do thorough research about your target audience and ensure the content resonates with their knowledge of the topic.
If you follow our best practices for writing press releases in MedTech, your message will reach the right audience and be understood correctly. So, if you want professionals to handle your PR campaign, contact us today!
